Dorco and agency partner Weber Shandwick picked up two gongs at the PRCA MENA Digital Awards held on 8th December in Dubai for our regional campaign ‘Shave Goodbye to Bad Razors’ – in two hotly contested categories : ‘Best Use of Video’ and ‘Best Digital Marketing Campaign’ (for which we were ‘Highly Commended’).
The campaign ran for a number of weeks during 2021 and featured two bold, colorful and humorous videos designed to showcase the unique features of the DORCO Pace 6 3D Motion and Shai 6 respectively. The campaign performed well in raising awareness of the brand locally, achieving over 20m relevant local impressions and 1.2m engagements overall.
Asma Bendriss, Dorco MEA FZE Marketing Manager said – ‘Our recognition in these awards alongside the campaign results and broader uplift in brand awareness surveys are indicative of the success of our communications approach and resonance of our creative ideas with a local audience. We’re looking to build on this foundation next year and secure more awards, more recognition and more sales during the course of 2022.’